Navman stays close to international customer base through monthly newsletter.
London, June 2007: Satellite navigation pioneer Navman has announced that the company will be strengthening communications with its European customers through Navman News, a new electronic monthly newsletter. Created as a response to a recent survey of 50,000 Navman users, Navman News will not only keep customers up to date with the latest news from the company, but will also give them a voice as part of a customer reviews section. Going out to an international database of 370,000 people, the newsletter will build on the solid relationship between company and users on which Navman prides itself.
At the beginning of every month, Navman News will be emailed to Navman customers – available in English, French, German, Italian and Spanish, the newsletter will feature content highlighted and requested by users themselves. As well as news features, customers will be informed of any special offers available to them, while a ‘Did You Know’ section will in - each issue - provide them with useful and interesting facts about GPS. Another regular feature will be a NavPix of the month, giving customers all the details they need – information about the location itself, as well as exact geographical details – to visit a fascinating city in Europe. Finally, the ‘customer reviews’ will give users the opportunity to provide Navman with valuable feedback.
‘We are proud of our strong relationship with our customers,’ says Colin Holloway at Navman Europe. ‘And Navman News is a way of building on this. We think it’s vital to keep our users up to date in an informative and entertaining way, and even more important to open up a two-way communication by encouraging customer feedback. We are constantly striving to make sure we are up to date with how our users feel about our product range and what they want for the future, and we will use this information to stay one step ahead of the competition.’
Colin Holloway is available for comment. To arrange an interview, please contact Kate Baxter, Leonie Martin or Jane Leah (see details below).
For more information on Navman’s product range, please visit www.navman.com.
Press Contact:
For further information, 300 dpi JPEG images or product review samples, please contact:
Jane Leah, Kate Baxter or Leonie Martin
Beam Agency, 1 Rosoman Place, Exmouth Market, London EC1R 0JY
T: + 44 (0) 20 7833 9595
E: jane@beamagency.com or kate@beamagency.com or leonie@beamagency.com.
About Navman
Navman, a world leader in the design, manufacture and marketing of global positioning system (GPS) products, has 20 years experience in GPS, and as such is now widely recognized as a pioneer of portable, in-car satellite navigation devices. Navman is a top three vendor of personal navigation devices across Europe* as a result of the brand becoming synonymous with reliability, innovation and simplicity.
Navman started out in New Zealand specialising in marine electronics, and today its award-winning GPS products are now available for cars, boats, commercial fleets and outdoor activities. Navman is a global corporation with offices in the UK, Germany, France, Italy, The Netherlands, Denmark, Switzerland, New Zealand, Australia and Singapore. Its products are sold and supported worldwide.