A combination of brains and beauty, the groundbreaking S-Series is the most stylish and intelligent GPS range on the market
LONDON, September 2007 – GPS pioneer Navman is redefining electronic navigation with the launch of its new S-Series, following a dramatic redesign of the company’s unique satellite navigation systems. During a year of extensive consumer research, Navman listened to both existing and potential customers. What Navman found, perhaps not unsurprisingly, was that all consumers want a GPS system with richness of features, presented in an easy to use, simple and intelligent way. In response, Navman has redesigned its product range from the inside out.
With more than 500 enhancements to the range, adding style and security without compromising its simplicity, the four models in the S-Series range – the S30, S50, S70 and S90i – have been designed to accommodate both first time users looking for the basics and experienced GPS buyers looking for uncluttered depth. Among these improvements is a stylish and lightweight new exterior, with the flagship S90i now 20% slimmer than any other product in its class. A re-designed user interface and pixel-perfect 4.3” widescreen offers the clearest map display and menu navigation of any sat nav provider. Having enhanced favourites such as Points of Interest search and integrated real-time traffic, Navman has incorporated new ideas into this groundbreaking range, such as an SOS button and a space-saving foldable cradle.
With an array of additional innovative features, the new S-Series is easier to read and operate than ever before thanks to a brand new interface. The most up-to-date 2007 map data comes as standard, for ultimate reliability and accuracy. The brilliant anti-glare widescreen display ensures that the maps offer an unrivalled view of the journey ahead and text is clearer and crisper than ever. And, for the first time, Navman has also added a PIN code lock to the new range – the four-digit PIN required by the S50, S70 and S90i models gives added security and peace of mind, reassuring you that nobody else will be able to operate your GPS system without authorisation.
Crucially, driving couldn’t be safer with the S-Series. The most comprehensive safety camera information provides directional alerts when motorists are within 10% of the speed limit and spoken voice directions give specific road names when approaching a turning. All of these features are part of a considered and intelligent redesign, making the new interface the simplest and most responsive on the market.
Other intelligent features such as the auto dimming screen, which automatically switches from day to night mode as evening falls, and a quick drop down menu showing the extra information you want only when you need it, make this the most user-friendly and intuitive GPS range available. Navman has even added a unique technology to the S-Series with a Speaking Keyboard that speaks each letter and number as you type, meaning that inputting postcodes and addresses is more accurate. With these extra features, Navman’s S-Series is as smooth and slick on the inside as it is on the outside.
Through constant innovation, Navman has gone beyond navigation with the S-Series. The pioneering and unique NavPix technology allows you to navigate to pictures, as well as creating your own NavPix destinations and sharing them around the world. And now, for the first time, an online image search powered by Flickr gives you access to a staggering 23 million geo-tagged images – simply download onto your Navman device, and navigate straight there with one touch.
In addition, Navman has integrated Bluetooth capability to make your journeys as safe and easy as possible. S-Series devices are able to connect with your mobile phone and dial the number for contacts or Points Of Interest with one touch, the safe and legal way for you to multi task on your journey. Also, the dedicated SOS button is an indispensable addition to the new range, providing you with a list of emergency services - from hospitals to garages, dentists to police stations - in the area should you need assistance of any kind. All you need to do is select the service required, and the S-Series can instantly dial the number or navigate you to the location.
To make sure you’re kept informed of everything along your route, an integrated TMC Traffic receiver supplies real-time information without the need for add-ons or extra subscription charges. This data now covers 14 countries, twice as many as before, while the unique ‘Traffic Overview’ display allows you to view all traffic incidents on your planned route. If there’s anything in your way, a simple one-touch detour button will redirect you around any problems along the way.
‘We’ve gone beyond navigation as an A to B process and invested in truly understanding how people want to use these products. This market is now main stream and as such, we have to recognise the varying degrees of consumer wants and needs - whether that’s a first time buyer or an experienced user” says Colin Holloway at Navman Europe. “We aren’t simply adding extra features to our devices just because we can - we have evolved and reworked our product range in line with what we know consumers want. In short, less clutter, richer content; presented in an easy to use, simple and intelligent way. “
The Navman S-Series:
Navman S90i: Beyond navigation
- Stylish, intelligent design
- Safe, easy to use menu
- Brilliant, sharp 4.3 inch high quality touch screen
- Latest 2007.4 European maps pre-installed
- Built in real-time traffic receiver –subscription free
- Integrated Bluetooth hands-free calling
- Text to Speech (TTS) – speaks ‘next turn’ road names
- Preloaded safety camera data – free trial
- Route traffic overview
- NavPix technology – navigate to pictures
- Integrated NavPix camera
- New Navman Desktop Manager inc. Mileage reporter
- PIN code lock
Navman S70: Europe on widescreen
- Stylish, intelligent design
- Safe, easy to use menu
- Brilliant, sharp 4.3 inch high quality touch screen
- Latest 2007.4 European maps pre-installed
- Real time traffic information (optional)
- Integrated Bluetooth hands-free calling
- Preloaded safety camera data – free trial
- Route traffic overview
- NavPix technology – navigate to pictures
- New Navman Desktop Manager inc. Mileage reporter
- PIN code lock
Navman S50: Great design and clever technology
- Stylish, intelligent design
- Safe, easy to use menu
- Brilliant, sharp 4.3 inch high quality touch screen
- Latest 2007.4 Regional maps pre-installed
- Real time traffic information (optional)
- Integrated Bluetooth hands-free calling
- Preloaded safety camera data – free trial
- Route Traffic overview
- NavPix technology – navigate to pictures
- New Navman Desktop Manager inc. Mileage reporter
- PIN code lock
Navman S30: Stylish and affordable
- Stylish, intelligent design
- Safe, easy to use menu
- Crisp clear map display on 3.5 inch touch screen
- Latest 2007.4 Regional maps pre-installed
- Preloaded safety camera data – free trial
- Intelligent day / night display
- New Navman Desktop Manager
Navman’s new S-Series will be available from September (October for the S90i) at leading high street stores and e-tailers. For further information about Navman Europe and its full range of innovative products, please contact T: +44 (0)1293 566 100 or visit the web site at www.navman.com.
Images, data sheets and additional information will be available at navnet.navman.com. Please contact Jane Leah, Kate Baxter or Leonie Martin (see below) for details of how to access the site.
Press Contacts:
For further information, 300 dpi JPEG images or product review samples, please contact: Jane Leah, Kate Baxter or Leonie Martin
Beam Agency, 1 Rosoman Place, Exmouth Market, London EC1R 0JY
T: + 44 (0) 20 7833 9595
Or email at: jane@beamagency.com, kate@beamagency.com or leonie@beamagency.com.
About Navman
Navman, a world leader in the design, manufacture and marketing of global positioning system (GPS) products, has 20 years experience in GPS, and as such is now widely recognized as a pioneer of portable, in-car satellite navigation devices. Navman is a top three vendor of personal navigation devices across Europe* as a result of the brand becoming synonymous with reliability, innovation and simplicity.
Navman started out in New Zealand specialising in marine electronics, and today its award-winning GPS products are now available for cars, boats, commercial fleets and outdoor activities. Navman is a global corporation with offices in the UK, Germany, France, Italy, The Netherlands, Denmark, Switzerland, New Zealand, Australia and Singapore. Its products are sold and supported worldwide.
*based on GfK 2007 data