Five has secured Navman, a global company at the forefront of GPS navigation, to sponsor the consumer technology series, The Gadget
Show, it was announced today.
LONDON, October 2007 – The Gadget Show is Five’s popular science-based entertainment show, and will return for a seventh series this autumn, packed with all the latest news on consumer gadgetry. Every week, the team will road test the latest gadgets, offer advice on buying new technology, and bring information on all the new games and gizmos on the market. The eight, 60-minute programmes are presented by Suzi Perry, Jason Bradbury and Jon Bentley and will start on Monday 29th October at 8pm.
The sponsorship package includes sponsorship credits produced by Earth, which will consist of 1 x 15" opening credit, 6 x 5" break bumpers, 1 x 10" closing credit per episode.
The deal will also include visual accreditation on related on-air promotional trailers, mobile interactivity for the duration of the series, logo and advertorial on a weekly email newsletter, and a logo and hyperlink at the dedicated Gadget Show microsite - www.five.tv/gadgetshow
The Navman deal was brokered between Five’s Sponsorship Controller Rachel Wheeler and Chris Holdom, Associate Director at Sponsorcom.
Rachel Wheeler, at Five, said: “Navman’s promotion fits perfectly with The Gadget Show and we are delighted to secure this sponsorship deal to Five’s primetime output.”
Colin Holloway, at Navman Europe, said: “We’re thrilled to be working with such a well-known and respected show as The Gadget Show. Our partnership will allow us to bring our innovative new range of GPS systems to an audience that is knowledgeable and enthusiastic about technology, and is an opportunity to show how Navman continually strives to go beyond navigation in product design.”
Press Contacts:
For further information about The Gadget Show, please contact Ruth Johnston at Five on 020 7550 5580 or ruth.johnston@five.tv.
For further information about Navman, please contact Jane Leah, Kate Baxter or Leonie Martin
Beam Agency, 1 Rosoman Place, Exmouth Market, London EC1R 0JY
T: +44 (0)20 7833 9595
E: jane@beamagency.com, kate@beamagency.com or leonie@beamagency.com.
About Navman
Navman, a world leader in the design, manufacture and marketing of global positioning system (GPS) products, has 20 years experience in GPS, and as such is now widely recognised as a pioneer of portable, in-car satellite navigation devices. Navman is a top three vendor of personal navigation devices across Europe* as a result of the brand becoming synonymous with reliability, innovation and simplicity.
Navman started out in New Zealand specialising in marine electronics, and today its award-winning GPS products are now available for cars, boats, commercial fleets and outdoor activities. Navman is a global corporation with offices in the UK, Germany, France, Italy, The Netherlands, Denmark, Switzerland, New Zealand, Australia and Singapore. Its products are sold and supported worldwide.
*based on GfK 2007 data