Channel Marketing Managers

Department:

Sales

Reporting to:

Marketing Manager - Country

Direct Reports:

None

Job Location:

France / Spain

Scope of the Role:

The Channel Marketing Manager is responsible for managing all marketing activities to our channel partners in the country. They will secure and utilise channel marketing budgets for marketing programmes that effectively communicate MIO TECHNOLOGY EUROPE brands to consumers.

The Channel Marketing Manager is fully responsible for ensuring MIO TECHNOLOGY EUROPE channel partners have all the appropriate resources to effectively promote MIO TECHNOLOGY EUROPE brands in the market place within the designated country.

Responsibilities:

1. Channel Management
• Define and implement marketing programmes and activities in country. Ensures a strong and continual information flow between European Marketing and local channel partners.
• Work with European Marketing to communicate marketing information between MIO TECHNOLOGY EUROPE and channel partners (distributors and selected key retailers) in the designated country.
• Work with Key Account Managers to ensure knowledgeable channel partners and sales staff across key accounts within the country.
• Work with external local marketing agencies to support channel marketing plans.
• Work closely with channel partners to implement high quality and cost effective marketing campaigns.
• Support European Marketing team with localisation requests for any related product/marketing materials.
2. Product Marketing
• Provide support materials e.g. point of sale materials, brochures, sales training materials, to allow channel partners to effectively promote the MIO TECHNOLOGY EUROPE range of car navigation products. Ensure a strong presence at the point of sale.
• Plan and implement channel launches for all new products in the consumer navigation portfolio.
• Provide local product input and feedback to European marketing office.
• Work with European Channel Marketing on exceptional launches of MIO TECHNOLOGY EUROPE products across Europe.
3. Reporting
• Negotiate and manage channel marketing budget for the country.
• Provide regular channel marketing activity reports & budget status to Country Director and European marketing team.
• Review ROI by customer and product.
• Provide market intelligence & competitor analysis for communication to local office and European marketing team.

Essential Experience Required:

• Likely to have at least 5 years experience working in a channel marketing or marketing role with pan European experience.
• Channel Marketing experience gained across Europe within the Consumer Electronics, IT/Software, Automotive or navigation industry.
• Sound business sense with a commercial outlook.
• Used to working closely with Sales teams/Account managers and being proactive in channel partner accounts.
• European language skills, English essential.
• Advanced Office and IT skills required (Word, Powerpoint, Excel).

Competencies:

• Pan European Channel Marketing.
• Product Marketing Knowledge.
• Commercial Awareness.
• Project / Campaign Management.
• Strong communication skills.
• Innovation.
• Flexibility – needs to adapt to changing circumstances and be self-sufficient.
• Influence and persuasion.
• High Integrity / Trust – this is a highly independent role.
• Analytical Judgement – to be applied in managing budgets and understanding ROI of marketing spend.

Working Relationships:

This role reports to the Marketing Manager for the Country and will work collaboratively with the Country Sales Teams, Country Sales Manager and Country Director. Also liaises with European Marketing to negotiate budget and resources for in-country programmes, campaigns, product launches etc.

The role may be based at home but will involve daily travel to key accounts and regular travel to HQ in Brussels/Gatwick. Infrequent travel in Europe or Taiwan.